San Diego, CA · In-Person Training

You can learn how to detail, or learn how to run a successful detailing business.

Detail Academy is a five-month program: one full training day a month, working alongside your instructor and a small group of fellow students on technique, business fundamentals, and everything in between — so you build a stable, scalable business, not just a skill.

WHY DETAILERS CHOOSE US
Years teaching this trade 30+
Program length 5 months
Class size 6 max
Certifications Multiple, including IDA
Who this is for

Built for people entering — or leveling up in — detailing.

You don't need a shop or a background in cars to start — and you keep working while you train.

Career Starters

New to detailing

Looking to learn a real trade the right way, from the ground up.

Career Changers

Starting a second act

Considering detailing as a new career or a serious side business, and want to learn it right the first time.

Working Detailers

Already in the trade

Detailers who want to formalize their technique, earn professional certification, and build a more capable, more professional business.

What's covered

Bumper to bumper — and the business behind it.

Five full-day modules, one per month, covering hands-on detailing technique and the business skills to price it, sell it, and grow it.

Each module builds real technique and pairs it with the business side — pricing your services, selling them, working with customers, and setting goals you can actually hit. Along the way you get coaching and a short list of things to work on before the next module, plus a direct line to call whenever you want extra support.

This isn't five days of training — it's five months of it. You'll stay connected between modules, not just with your instructor but with your cohort, building a professional network that outlasts the Academy.

Five Months. Five Modules. One Complete Academy.

One full day a month, for five months — so you keep working and still pay your bills while you build toward something bigger.

MODULE I

Getting Started: Your Business, Your Goals & Making Money Now

Set your goals, learn the fundamentals of professional detailing, and get your business and marketing presence set up — with services you can start selling right away.

MODULE II

Detailing Fundamentals

Learn an efficient, consistent detailing process, complete a full-service detail, add headlight clarification as a sellable service, and begin your IDA certification.

MODULE III

The Complete Guide to Interior Detailing

Master the complete interior process, plus advanced services like deodorization, fabric protection, and leather repair.

MODULE IV

The Prep Wash & Standard Exterior Detail

Master the exterior — from the critical prep wash through decontamination, paint enhancement, protection, and advanced headlight restoration.

MODULE V

Advanced Paint Correction & Ceramic Coating

Get hands-on with paint correction and ceramic coating, complete your certification activities and IDA Skills Validation, and set your plan for what's next.

Business coaching & assignments Marketing & customer development Certification, including IDA Cohort network & ongoing support
Pricing

Pay per module. No one big bill up front.

Enrollment plus five monthly module payments — or attend a single module as a guest.

Single Module

$695
One 8-hour training day, as a guest attendee
  • Hands-on technique training
  • Attend one module of your choice
  • Good way to test the fit
Ask about this

Study Guide Only

$149
70-page written guide, shipped
  • 10 core detailing topics
  • Certification exam prep
  • Shipping included, continental US
Order the guide

Financing questions, group rates, or scheduling conflicts — just ask when you apply.

Prentice St. Clair
Your instructor

Prentice St. Clair

CD-SV-RVC, RIT, FC, HoF · President, Detail In Progress since 2003
Lifetime Member, International Detailing Association 2001 IDA Hall of Fame Inductee IDA Certified Detailer, Skills-Validated Authorized RUPES Instructor Authorized P&S Detail Products Trainer

Prentice has spent over three decades training detailers and running Detail In Progress in San Diego. He's a founding board member of the International Detailing Association, a curriculum developer for the IDA's own certification program, and has trained on-site for detail shops, car wash detailing operations, and dealership detail centers nationwide.

His resume includes detailing for the McCall/Quail Motorsports Revival, the Air Force One Detail Team, and Los Angeles County Fire and Police museum preservation teams — plus over 450 published articles and appearances on HGTV's Smart Solutions.

Detail Academy is that same real-world knowledge, taught in person, one full day a month, for five months.

450+Published trade articles
1999Training detailers since
30+Industry awards & honors
Apply or ask a question

Tell us where you're starting from.

Fill out the form or reach out directly. We'll get back to you with current module dates and enrollment info.

Email us

We'll reply by phone or email — usually within one business day.

Thanks — that's in.
We'll follow up by phone or email with current dates and pricing.